Perception Vs Reality
Jan31

Perception Vs Reality

Many Doctor’s and Refractive Coordinators are so swamped with the details of doing their job. The daily level of office activity leads to the false assumption that their phones must have been answered properly to have generated such a huge volume of work. Time and again, when real calls are recorded and reviewed, we see that Administrator’s and Doctor’s preconception of these calls does not necessarily match their reality. In...

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Achieving a “Triple Double” in SEO
Jan24

Achieving a “Triple Double” in SEO

Aligning Responsibilities and Expectations in An Increasingly Competitive SEO World By Onur Birsen, CPA, MBA When is the search engine optimizer responsible for failure and when is it the client’s fault? Can clear lines be drawn between the borders of responsibility and when is the equation right for success? In this article, I attempt to provide some insight into these critical questions by making an analogy to a simple expression...

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