Interactive Refractive
Jan09

Interactive Refractive

Interactive Refractive is a marketing and communications collaboration of many companies and industry professionals dedicated to assisting refractive surgery practices in their quest to reach patients and excel in LASIK marketing. Our website offers a chance for refractive coordinators all over the world to read articles, communicate and exchange ideas about their work as well as how to improve the overall efficiency of their...

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LASIK Advertising Initiatives for 2008: Has LASIK Become a Commodity?

Lasik Price and Lasik Pricing Related Problems Over the past ten years LASIK has become a very common form of laser vision correction. Millions of people have had successful LASIK eye surgery. More than 1 million Americans will most likely undergo LASIK surgery this year, and the majority will get improved vision. This relatively safe procedure can be very effective when provided by an experienced LASIK surgeon. With the success of...

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Hearing Healthcare in Ophthalmology (Audiology)

Today, over 30 million senior-aged Americans and perhaps an equal number of baby boomers suffer from hearing loss. Hearing loss is one of the most widespread, chronic health care problems facing the aging population today. Recent studies have shown that almost 50% of the baby boomer population is experiencing significant hearing loss as much as 20 years earlier than previous generations. So what is being done to meet the needs of...

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Perception Vs Reality
Jan31

Perception Vs Reality

Many Doctor’s and Refractive Coordinators are so swamped with the details of doing their job. The daily level of office activity leads to the false assumption that their phones must have been answered properly to have generated such a huge volume of work. Time and again, when real calls are recorded and reviewed, we see that Administrator’s and Doctor’s preconception of these calls does not necessarily match their reality. In...

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Achieving a “Triple Double” in SEO
Jan24

Achieving a “Triple Double” in SEO

Aligning Responsibilities and Expectations in An Increasingly Competitive SEO World By Onur Birsen, CPA, MBA When is the search engine optimizer responsible for failure and when is it the client’s fault? Can clear lines be drawn between the borders of responsibility and when is the equation right for success? In this article, I attempt to provide some insight into these critical questions by making an analogy to a simple expression...

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