Interactive Refractive
Jan09

Interactive Refractive

Interactive Refractive is a marketing and communications collaboration of many companies and industry professionals dedicated to assisting refractive surgery practices in their quest to reach patients and excel in LASIK marketing. Our website offers a chance for refractive coordinators all over the world to read articles, communicate and exchange ideas about their work as well as how to improve the overall efficiency of their...

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10 Steps to Help Your Ophthalmology Practice Avoid SEO Malpractice
Jan05

10 Steps to Help Your Ophthalmology Practice Avoid SEO Malpractice

Search engine optimization has grown in Internet marketing importance over the last 5 years. Without a solid organic search engine optimization program practices simply miss hundreds of potential surgeries. If you are not where people are looking, you are simply not an option. It does not matter if you are targeting generation Y, generation X, or even baby boomers. They are all in need of your services and they all use the Internet by...

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Creating A Reputation Management Strategy and Handling Bad Reviews
Jun09

Creating A Reputation Management Strategy and Handling Bad Reviews

When a bad review hits your business hard you probably wish you had a plan of action in place instead of reacting. Why does a proactive vs. reactive model of reputation management pay off big time? If you are running a busy refractive ophthalmology practice whether you are a solo practitioner and a large multi-specialty comprehensive eye care facility you are going to get a bad review. How you deal with this review will determine how...

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How to properly market online to Millennials written by a Millennial
Jun04

How to properly market online to Millennials written by a Millennial

You’re probably sitting there wondering what a 24 year old millennial can tell you about internet marketing and advanced strategy to help you capture your audience online. Don’t worry. I understand your doubts. However, I have been internet marketing since I was 14 without even knowing it  by building my first website for my lawn mowing business. Once I got older, I realized what I was doing and found I had a passion for internet...

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Perception Vs Reality
Jan31

Perception Vs Reality

Many Doctor’s and Refractive Coordinators are so swamped with the details of doing their job. The daily level of office activity leads to the false assumption that their phones must have been answered properly to have generated such a huge volume of work. Time and again, when real calls are recorded and reviewed, we see that Administrator’s and Doctor’s preconception of these calls does not necessarily match their reality. In...

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Achieving a “Triple Double” in SEO
Jan24

Achieving a “Triple Double” in SEO

Aligning Responsibilities and Expectations in An Increasingly Competitive SEO World By Onur Birsen, CPA, MBA When is the search engine optimizer responsible for failure and when is it the client’s fault? Can clear lines be drawn between the borders of responsibility and when is the equation right for success? In this article, I attempt to provide some insight into these critical questions by making an analogy to a simple expression...

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