admin March 7th, 2007
Interactive Multimedia CD-ROM and DVD Development
Developing Brand Awareness Through technology
Interactive Refractive develops and implements CD-ROM and DVD technology for our clients.
Our CD-ROM/DVD products provide:
• Education
• Connection to e-commerce
• Brand awareness
• Acquisition of customer base
Please visit the EyeEducate page in the Products section to learn more.
admin March 7th, 2007
See Your Pathways!
Glacial Multimedia provides Internet solutions for businesses wishing
to enhance their position via the web. We develop web sites ranging
from promotional to e-commerce based to database driven.
• Complete design solutions
• Custom developed hosting solutions
• Internet promotional strategies
Our Main Website Development Models Include:
• Standard HTML websites
• Flash websites
• Hybrid Flash/HTML websites
• E-Commerce websites
Glacial Multimedia uses PHP (a programming language, which allows a web
site to communicate with databases), and MySQL (types of database
application) to create cutting edge, dynamic, database enabled web site
solutions.
admin March 7th, 2007
Many practices struggle to explain ocular conditions or surgical
procedures without quality graphic models. This is why we have
developed an easy to use system of graphics that assists with patient
ediucation. Our eye graphics package entails vision disorder graphics
and animated models for myopia, hyperopia, astigmatism, and presbyopia.
The package also entails surgical graphics for LASIK, PRK, Implantable
Collamer Lens, & Cataract Surgery phacoemulsification graphics. All
of these graphics are available at 300DPI resolution for print and
72DPI for web-based projects.
Benefits:
• Provides a quality platform for graphics
• Reduces chair time for surgeon
• Tracks patient education
• Allows for flexibility across media platforms
• Assists in conversion of patients.
• Easily modifiable for different applications
• Maximizes staff efficiency.
Features:
• Vision Disorder Modules
• LASIK series
• Implantable Collamer Lens Series
• Cataract Surgery Series
• Animated models for vision disorders
• 300 DPI models for print
• 72 DPI graphics for print
admin March 7th, 2007
This newsletter system is designed as a tool for the refractive
practice to stay in touch with its patient base and additionally remind
potential candidates of developments at practice level. In order to
spread the word regarding the latest technologies or to simply inform
patients of recent news at the practice the eyemail system can be your
cost-effective messenger.
This program is specific to the needs of each practice but the mailers
typically are sent on a quarterly basis. By incorporating an opt-in
e-mail submission form on a website we beging the process of helping
the practice build an e-mail database. Once a collection of opt-in
e-mails has been obtained we carefully orchestrate a one page
newsletter written by the practice administrator. A graphic templte
will be provided for the practice complete with the practice identity
and logo.
The eyemail system follows the same format each time in order to enact
brand consistency. Custom e-mail campaigns are also available but
require additional discussions.
Benefits:
• Cost-Effective Messenger
• Increases Brand Awareness
• Keeps patients up to date on technology
• Assists in conversion of patients.
• Easily modifiable for different applications
• Maximizes staff efficiency.
Features:
• HTML e-mail system
• Works in most e-mail applications
• Built in web contact form for collection of addresses
• Opt-In methods, not spamming
• Back end marketing reporting functions
• Bulk E-mail transfer system
• Sending handled by Glacial Multimedia Inc.
admin March 7th, 2007
An interactive patient education, multimedia presentation, available on
CD-ROM or DVD for use by eyecare practices for acquisition, education,
and qualification of patients. This product is customized and designed
specifically for each practice to save time, build surgical volume, and
increase overall patient satisfaction. Combining animation, graphics,
and streaming video with patient testimonials EYEeducate digitally
educates the patient about refractive surgery and the technological
abilities of refractive practices.
A number of variables influence a patient's decision to undergo a
refractive procedure, but it is their confidence in the surgeon that
far outweighs any other factor. This presentation is designed to be a
virtual extension of the surgeon and his or her practice displaying the
quality service available. The presentation includes a customized
audio-video track as well as a series of animations and graphics. The
modular 10-15 minute interactive program builds rapport between the
surgeon and the prospective patient.
Benefits:
• Saves the time of the surgeon and staff.
• Allows the surgeon to speak personally, consistently and directly to patient leads.
• Allows the patient to start a relationship with surgeon and staff.
• Effectively answers patient questions without involving the surgeon.
• Assists in conversion of patients.
• Easily modifiable for different applications
• Maximizes staff efficiency.
• Saves chair time.
• Increases practice productivity.
• Allows the prospective patient to achieve a thorough knowledge of LASIK.
Features:
• A comprehensive digital education and marketing program.
• Multiple video clips of the surgeon speaking directly to patients.
• Explains eye anatomy and vision disorders using digital animations.
• Explains laser refractive procedures and LASIK using graphics and video clips.
• Explains the pre-op, operative, and post operative processes to the patient.
• Shows positive testimonials from the surgeon's past patients.
• Flexible format allowing evolution overtime
admin March 7th, 2007
Our new Online Support System (EYEchat) enables eye care practices to
monitor prospective patients visiting their websites and engage them in
a real time chat to answer any immediate questions. You will now have
the ability to provide real-time customer service to your website
visitors.
This chat tool enables practices to see who is on the web
site and then initiate a conversation. Complete with audio files a
prospective patient will be prompted by not only the chat window but by
audio prompts as well. Only a few lines of code need to be included in
your site to integrate this live chat tool into your web site. This
tool is relatively hassle free and simply involves someone monitoring
the site while doing other tasks.
The first step in attracting patients is good customer service and a
commitment to their needs. This tool has critical first engagement
impact and can be used to simply gather contact information of LASIK
shoppers or to invite them in for a consult. In today's competitive
refractive environment sometimes you have to go the extra distance to
prove your practice is the most professional. This tool will not only
help you attract more patients but will inevitably create a more
professional approach to customer service from the point of impact.
Benefits:
• Initiates a contact with prospective patients.
• Monitors web traffic and provides customer service options for patients.
• Assists with scheduling consults.
• Displays a commitment to modern technology.
• Assists in conversion of patients.
• Enables real-time answers to questions
• Maximizes staff efficiency and increases overall practice productivity.
Features:
• Unlimited Chat Operators
• Real Time Chat Sessions
• Real Time Visitor Traffic Monitor
• Multiple Chat Requests
• Customized logo and availability images
• Operator-to-Operator Chat session
• "Party is typing" Notification
• Capture Visitor Data
• Save chat logs
• View Printer Friendly Conversation
• Colour Coded Avalability Status
• Operator Console Monitor
• See Which Operators are Online
• Remote Administration
• Sound Request Alert
admin March 7th, 2007
EYEview is a web-based video communication tool designed to introduce
prospective patients to a surgeon and furthermore provide education
relative to ocular disorders and the services offered help patients see
better. This video player requires no plug-ins, downloads or
extravagant software, it simply plays when someone engages the play
button.
The simplicity of this interface enables most patients the opportunity
to watch their prospective surgeon discuss issues relative to their
specific visual needs. Each practice has complete control over the
content within the video interface. The player comes standard with our
custom graphics presentations of vision disorders myopia, hyperopia,
presbyopia, and astigmatism.
Benefits:
• Provides a personal message direct from the surgeon to patient
• Enables patients to better understand ocular disorders
• Takes a first hand look at the actual services provided by the practice
• Assists in conversion of patients.
• Maximizes staff efficiency and increases overall practice productivity.
Features:
• Custom Video Interface
• No plug-ins, downloads or software required to play presentations
• Streaming video
• Customized logo and availability images
• Easily modified system of video insertion
admin March 7th, 2007
EyeSecure is a secure email
system that is HIPAA compliant, with RSA SSL encryption. All plans come with spam filter & anti-virus protection.
EyeSecure
can work either over the Web or through your standard email client.
Many of our clients use both, using, for example, secure POP mail at
their main or "home" PC, and using secure Webmail when using a PC at
work or when traveling.
Through either
method, with EyeSecure you are using an RSA-powered SSL/TLS, the most
powerful and secure form of SSL available. At the connection point,
well before any login or password information is entered, you are
communicating over a secure channel.
For more information, please visit http://www.eye-secure.com
admin March 7th, 2007
Now that refractive practices have begun to initiate marketing programs
how does a practice figure out which media method is working? In order
to track media and its effectiveness you must keep track of how each
patient has found your practice. EyeConvert is a really
simple web-based system that is customizable to monitor your specific
and current marketing efforts.
The system has an easy to use reporting function that can be initiated
on a weekely basis to determine if the phone was ringing due to a
partucular media type. In addition to tracking media the eyeconvert
assists with converting surgical leads. the comes comes stock with a
variety of critical information for patient follow up phone calls.
This system does require data entry 9on the side of the practice and it
is typically done by the refractive coordinator or staff member in
charge of these activities. Data entry is quick and the system is easy
to use.
Benefits:
• Evaluates media effectiveness
• Grants practice detailed patient follow up information
• Extensive reporting functions
• Effectively tracks leads
• Assists in conversion of patients.
• Easily modifiable for different applications
• Maximizes staff efficiency.
• Increases practice productivity.
Features:
• Custom reports
• Custom design
• Simple Web-Based architecture
• Accessable via any web connection
• Vision disorder tracking
• Flexible format allowing evolution overtime
admin March 7th, 2007
Understanding The Importance of Building Your Base in LASIK marketing!
by Michael Dobkowski
In today's competitive refractive surgery marketplace it is time to
clearly understand and implement an Internet marketing strategy that
will bring your practice into the future. If this is not done your
business will suffer. Working from the assumption that organic search
engine optimization and pay per click advertising on search engines
will undoubtedly bring practices the most potential patients from any
marketing medium it is easy to see why developing a long term strategy
makes sense. In order to launch a successful strategy you must build a
base of operations or a refractive website that can initiate all
strategy. Just getting to understand this point can be challenging for
practices .
Many practices have built their own ophthalmology or lasik
websites and are well on their way to successful web-based patient
acquisition. Creating your own practice website is the doorway to a
successful Internet strategy. Practices that choose an easier path and
opt for web positioning via directory sites as their core focus will
ultimately fail over time. Directory sites can be very useful and play
a role in the Internet strategy but the focus should not be on a
directory site listing. The reason is simple! When you pay a directory
website for a listing you are building web equity for another company.
You are renting a space and have no guarantees as to what will happen
with this space as the politics and pricing changes. Practices that
choose this path often neglect their core site and help these
directories to gain leverage and increase page rank. At the same time
their site lies fallow with no content updates, no link exchange, and
page rank that remains low. Why would you build equity for someone else
when you can have your own house? The core focus of your Internet
strategy should entail the practice site first and Internet advertising
initiatives second. Whether the advertising initiatives are pay per
click or a directory site it does not matter. Your website needs to be
the center of your strategy.
Once the Internet strategy has been developed and goals have
been set you must prepare this site for the task at hand. As with a
house you may want to paint it, fix up or plant some shrubs. Your
website should reflect the advanced nature of the practice work. Your
website should talk to your patients, Your website should offer
education and incentive offers. If done correctly your website will
return the investment quickly and keep on giving. The Internet is still
a marketing medium that delivers extensive returns because it is still
new. The impact of TV advertising and radio will become less effective
and cost more to make impressions.
Elements For Consideration
Designing a website for ophthalmology
Designing a website for LASIK
Is the website design and navigation patient friendly?
How easily can you navigate the website?
Do all of the procedures come on one long page?
Do you have multiple contact forms in key places on the website?
Are educational graphics used to explain ocular disorders?
Does your website contain self-evaluation tests?
Do you have patient satisfaction surveys?
Does your website collect OPT-IN email addresses?
Can you install a contest system and database on the backend?
Is your content custom written (not duplicate)?
How optimized is the code structure?
Do you have a link building plan?
Tips For Optimizing a Website for Ophthalmology
Choose a professional company that can show an ROI scenario
Talk with clients and people that used this company
Choose a company w/ results within your area of interest
Choose a company that can help with link building
Choose a company that uses white hat/legitimate SEO techniques
Choose a company that can design and optimize, not one or the other.
Choose a company that will explain what they are doing and not afraid to tell you about it!
Internet Promotion - What can you do?
Once
you have your website developed your work is not over. This website is
a base and all operations will work form this base. Additional website
work should be viewed as marketing and promotion of the practice. There
are many things that a practice can use a website for. Websites can be
used as backend databases for contest systems with voting. websites can
be used to track potential patients. Websites can be used to acquire
patients via SEO. Websites can be used to educate your patient base.
Websites can be used to open communication lines with your patients
with newsletters and e-mail. Websites can be used to clearly explain
financing, website can be used to facilitate OD relationships, websites
can be used to differentiate you from your competition. The biggest
mistake practices make once a website is completed is to leave it a do
nothing with it. It must be made clear that this is a vehicle and you
must put gas in it to make it go!