10 Steps to Help Your Ophthalmology Practice Avoid SEO Malpractice
Jan05

10 Steps to Help Your Ophthalmology Practice Avoid SEO Malpractice

Search engine optimization has grown in Internet marketing importance over the last 5 years. Without a solid organic search engine optimization program practices simply miss hundreds of potential surgeries. If you are not where people are looking, you are simply not an option. It does not matter if you are targeting generation Y, generation X, or even baby boomers. They are all in need of your services and they all use the Internet by...

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How to properly market online to Millennials written by a Millennial
Jun04

How to properly market online to Millennials written by a Millennial

You’re probably sitting there wondering what a 24 year old millennial can tell you about internet marketing and advanced strategy to help you capture your audience online. Don’t worry. I understand your doubts. However, I have been internet marketing since I was 14 without even knowing it  by building my first website for my lawn mowing business. Once I got older, I realized what I was doing and found I had a passion for internet...

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LASIK Advertising Initiatives for 2008: Has LASIK Become a Commodity?

Lasik Price and Lasik Pricing Related Problems Over the past ten years LASIK has become a very common form of laser vision correction. Millions of people have had successful LASIK eye surgery. More than 1 million Americans will most likely undergo LASIK surgery this year, and the majority will get improved vision. This relatively safe procedure can be very effective when provided by an experienced LASIK surgeon. With the success of...

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Achieving a “Triple Double” in SEO
Jan24

Achieving a “Triple Double” in SEO

Aligning Responsibilities and Expectations in An Increasingly Competitive SEO World By Onur Birsen, CPA, MBA When is the search engine optimizer responsible for failure and when is it the client’s fault? Can clear lines be drawn between the borders of responsibility and when is the equation right for success? In this article, I attempt to provide some insight into these critical questions by making an analogy to a simple expression...

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The 3 C’s of Search Engine Optimization (SEO)

Written by Onur Birsen Due to the fact that search engine optimization is such a complex field, understanding what it takes to make it to the top of the search engine results can be extremely challenging. Getting lost in the countless details of search engine optimization is easy and common. In this short article, I attempt to provide a bird’s eye view of the organic SEO process with the ultimate goal of making it easier to understand...

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Internet to gain from TV ad share decline

Understanding The Importance of Building Your Base in LASIK marketing! by Michael Dobkowski In today’s competitive refractive surgery marketplace it is time to clearly understand and implement an Internet marketing strategy that will bring your practice into the future. If this is not done your business will suffer. Working from the assumption that organic search engine optimization and pay per click advertising on search...

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