E-mail Marketing
admin March 7th, 2007
Cost-Effective Communication Solutions
Email campaigns are a great tool for the refractive
practice to stay in touch with its patient base and additionally remind
potential candidates of developments at practice level. In order to
spread the word regarding the latest technologies or to simply inform
patients of recent news at the practice the eyemail system can be your
cost-effective messenger.
This program is specific to the needs of each practice but the mailers
typically are sent on a quarterly basis. By incorporating an opt-in
e-mail submission form on a website we beging the process of helping
the practice build an e-mail database. Once a collection of opt-in
e-mails has been obtained we carefully orchestrate a one page
newsletter written by the practice administrator. A graphic templte
will be provided for the practice complete with the practice identity
and logo.
Benefits:
• Cost-Effective Messenger
• Increases Brand Awareness
• Keeps patients up to date on technology
• Assists in conversion of patients.
• Easily modifiable for different applications
• Maximizes staff efficiency.
Features:
• HTML e-mail system
• Works in most e-mail applications
• Built in web contact form for collection of addresses
• Opt-In methods, not spamming
• Back end marketing reporting functions
• Bulk E-mail transfer system
• Sending handled by Glacial Multimedia Inc.
Please see the EyeMail page in the Products section for more information.