Interactive Refractive

admin March 7th, 2007

Identity Development - The Dawn of Your Brand!

Branding is the process of creating and disseminating the brand name.
A brand is a product, service, or concept that is publicly
distinguished from other products, services, or concepts so that it can
be easily communicated and usually marketed. At Glacial Multimedia we
take pride in helping our clients achieve their branding goals.
Starting with a thorough analysis of the business goals and the
development of a logo we start to position the brand to meet its goals.

Print Advertising Design - Creative Through Visual Representation

Creating Your Image:

• Call to action advertising
• General advertising services

Glacial Multimedia provides advertising and graphic design services
tailored to meet the specific needs of business professionals. Our
creative staff combines traditional American marketing values with a
blend of European design flavor.

Pre-Press & Printing Services - Creative Through Visual Strategy

Glacial Multimedia offers full service digital or analog printing. Our
multiple years of experience working with printers and pre-press
manufacturers guarantees a professional solution for your printing
needs.

• Business Cards     
• Postcards
• Brochures
• Letterhead & Envelopes
• Flyers
• Posters
• Folders
• Newspaper Inserts

Direct Marketing - Elicit Immediate Reactions

Direct marketing efforts are designed to elicit immediate reactions
from consumers. These marketing efforts for businesses can be an
excellent alternative to display advertising and further play an
integral role as a marketing call to action. The Glacial Multimedia
staff will develop direct marketing and grass roots campaigns on a
local or national basis. We offer complete direct marketing solutions
and design-only options as well.

• Postcard development
• Campaign concept development    
• Complete direct marketing solutions

Digital Video Production - Emotion in Motion

The DV Team offers a full range of digital video services including
production work for TV commercials, music videos, corporate training
videos, or patient education videos. In addition to the actual
production of the video we can actually direct and write the material
needed for your project.

Audio Recording Production - Custom Developed Digital Audio Tracks

Glacial Multimedia Recording provides digitally recorded materials. In
addition to our recording capabilities we custom build audio tracks for
presentations, commercials, flash web sites, radio spots, and
multimedia CD-ROMS. All tracks can be custom built and mixed to meet
your specific audio needs.

• Custom developed music sequences    
• Digital recording and mixing

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admin March 7th, 2007

Cost-Effective Communication Solutions

Email campaigns are a great tool for the refractive
practice to stay in touch with its patient base and additionally remind
potential candidates of developments at practice level. In order to
spread the word regarding the latest technologies or to simply inform
patients of recent news at the practice the eyemail system can be your
cost-effective messenger.

This program is specific to the needs of each practice but the mailers
typically are sent on a quarterly basis. By incorporating an opt-in
e-mail submission form on a website we beging the process of helping
the practice build an e-mail database. Once a collection of opt-in
e-mails has been obtained we carefully orchestrate a one page
newsletter written by the practice administrator. A graphic templte
will be provided for the practice complete with the practice identity
and logo.

Benefits:

• Cost-Effective Messenger

• Increases Brand Awareness

• Keeps patients up to date on technology

• Assists in conversion of patients.

• Easily modifiable for different applications

• Maximizes staff efficiency.

Features:

• HTML e-mail system

• Works in most e-mail applications

• Built in web contact form for collection of addresses

• Opt-In methods, not spamming

• Back end marketing reporting functions

• Bulk E-mail transfer system

• Sending handled by Glacial Multimedia Inc.

Please see the EyeMail page in the Products section for more information.

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admin March 7th, 2007

See Your Pathways!

Glacial Multimedia provides Internet solutions for businesses wishing
to enhance their position via the web. We develop web sites ranging
from promotional to e-commerce based to database driven.

• Complete design solutions    
• Custom developed hosting solutions
• Internet promotional strategies

Our Main Website Development Models Include:

• Standard HTML websites
• Flash websites
• Hybrid Flash/HTML websites
• E-Commerce websites

Glacial Multimedia uses PHP (a programming language, which allows a web
site to communicate with databases), and MySQL (types of database
application) to create cutting edge, dynamic, database enabled web site
solutions.

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admin March 7th, 2007

Many practices struggle to explain ocular conditions or surgical
procedures without quality graphic models. This is why we have
developed an easy to use system of graphics that assists with patient
ediucation. Our eye graphics package entails vision disorder graphics
and animated models for myopia, hyperopia, astigmatism, and presbyopia.

The package also entails surgical graphics for LASIK, PRK, Implantable
Collamer Lens, & Cataract Surgery phacoemulsification graphics. All
of these graphics are available at 300DPI resolution for print and
72DPI for web-based projects.

Benefits:

• Provides a quality platform for graphics
• Reduces chair time for surgeon
• Tracks patient education
• Allows for flexibility across media platforms
• Assists in conversion of patients.
• Easily modifiable for different applications
• Maximizes staff efficiency.

Features:

• Vision Disorder Modules
• LASIK series
• Implantable Collamer Lens Series
• Cataract Surgery Series
• Animated models for vision disorders
• 300 DPI models for print
• 72 DPI graphics for print

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admin March 7th, 2007

This newsletter system is designed as a tool for the refractive
practice to stay in touch with its patient base and additionally remind
potential candidates of developments at practice level. In order to
spread the word regarding the latest technologies or to simply inform
patients of recent news at the practice the eyemail system can be your
cost-effective messenger.

This program is specific to the needs of each practice but the mailers
typically are sent on a quarterly basis. By incorporating an opt-in
e-mail submission form on a website we beging the process of helping
the practice build an e-mail database. Once a collection of opt-in
e-mails has been obtained we carefully orchestrate a one page
newsletter written by the practice administrator. A graphic templte
will be provided for the practice complete with the practice identity
and logo.

The eyemail system follows the same format each time in order to enact
brand consistency. Custom e-mail campaigns are also available but
require additional discussions.

Benefits:

• Cost-Effective Messenger
• Increases Brand Awareness
• Keeps patients up to date on technology
• Assists in conversion of patients.
• Easily modifiable for different applications
• Maximizes staff efficiency.

Features:

• HTML e-mail system
• Works in most e-mail applications
• Built in web contact form for collection of addresses
• Opt-In methods, not spamming
• Back end marketing reporting functions
• Bulk E-mail transfer system
• Sending handled by Glacial Multimedia Inc.

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admin March 7th, 2007

An interactive patient education, multimedia presentation, available on
CD-ROM or DVD for use by eyecare practices for acquisition, education,
and qualification of patients. This product is customized and designed
specifically for each practice to save time, build surgical volume, and
increase overall patient satisfaction. Combining animation, graphics,
and streaming video with patient testimonials EYEeducate digitally
educates the patient about refractive surgery and the technological
abilities of refractive practices.

A number of variables influence a patient's decision to undergo a
refractive procedure, but it is their confidence in the surgeon that
far outweighs any other factor. This presentation is designed to be a
virtual extension of the surgeon and his or her practice displaying the
quality service available. The presentation includes a customized
audio-video track as well as a series of animations and graphics. The
modular 10-15 minute interactive program builds rapport between the
surgeon and the prospective patient.

Benefits:

• Saves the time of the surgeon and staff.
• Allows the surgeon to speak personally, consistently and directly to patient leads.
• Allows the patient to start a relationship with surgeon and staff.
• Effectively answers patient questions without involving the surgeon.
• Assists in conversion of patients.
• Easily modifiable for different applications
• Maximizes staff efficiency.
• Saves chair time.
• Increases practice productivity.
• Allows the prospective patient to achieve a thorough knowledge of LASIK.

Features:

• A comprehensive digital education and marketing program.
• Multiple video clips of the surgeon speaking directly to patients.
• Explains eye anatomy and vision disorders using digital animations.
• Explains laser refractive procedures and LASIK using graphics and video clips.
• Explains the pre-op, operative, and post operative processes to the patient.
• Shows positive testimonials from the surgeon's past patients.
• Flexible format allowing evolution overtime

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admin March 7th, 2007

Our new Online Support System (EYEchat) enables eye care practices to
monitor prospective patients visiting their websites and engage them in
a real time chat to answer any immediate questions. You will now have
the ability to provide real-time customer service to your website
visitors.

This chat tool enables practices to see who is on the web
site and then initiate a conversation. Complete with audio files a
prospective patient will be prompted by not only the chat window but by
audio prompts as well. Only a few lines of code need to be included in
your site to integrate this live chat tool into your web site. This
tool is relatively hassle free and simply involves someone monitoring
the site while doing other tasks.

The first step in attracting patients is good customer service and a
commitment to their needs. This tool has critical first engagement
impact and can be used to simply gather contact information of LASIK
shoppers or to invite them in for a consult. In today's competitive
refractive environment sometimes you have to go the extra distance to
prove your practice is the most professional. This tool will not only
help you attract more patients but will inevitably create a more
professional approach to customer service from the point of impact.

Benefits:

• Initiates a contact with prospective patients.
• Monitors web traffic and provides customer service options for patients.
• Assists with scheduling consults.
• Displays a commitment to modern technology.
• Assists in conversion of patients.
• Enables real-time answers to questions
• Maximizes staff efficiency and increases overall practice productivity.

Features:

• Unlimited Chat Operators
• Real Time Chat Sessions
• Real Time Visitor Traffic Monitor
• Multiple Chat Requests
• Customized logo and availability images
• Operator-to-Operator Chat session
• "Party is typing" Notification
• Capture Visitor Data
• Save chat logs
• View Printer Friendly Conversation
• Colour Coded Avalability Status
• Operator Console Monitor
• See Which Operators are Online
• Remote Administration
• Sound Request Alert

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admin March 7th, 2007

EYEview is a web-based video communication tool designed to introduce
prospective patients to a surgeon and furthermore provide education
relative to ocular disorders and the services offered help patients see
better. This video player requires no plug-ins, downloads or
extravagant software, it simply plays when someone engages the play
button.

The simplicity of this interface enables most patients the opportunity
to watch their prospective surgeon discuss issues relative to their
specific visual needs. Each practice has complete control over the
content within the video interface. The player comes standard with our
custom graphics presentations of vision disorders myopia, hyperopia,
presbyopia, and astigmatism.

Benefits:

• Provides a personal message direct from the surgeon to patient
• Enables patients to better understand ocular disorders
• Takes a first hand look at the actual services provided by the practice
• Assists in conversion of patients.
• Maximizes staff efficiency and increases overall practice productivity.

Features:

• Custom Video Interface
• No plug-ins, downloads or software required to play presentations
• Streaming video
• Customized logo and availability images
• Easily modified system of video insertion

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