Interactive Refractive Lasik Marketing Community

LASIK Marketing Expert

Interactive Refractive is a marketing and communications collaboration of many companies and industry professionals dedicated to assisting refractive surgery practices in their quest to reach patients and excel in LASIK marketing.

Our website offers a chance for refractive coordinators all over the world to read articles, communicate and exchange ideas about their work as well as how to improve the overall efficiency of their practices.

Feel free to start by reading our latest article below, or simply use the navigation above to browse through the many sections on the website.

EyeSecure

admin March 7th, 2007

EyeSecure is a secure email
system that is HIPAA compliant, with RSA SSL encryption. All plans come with spam filter & anti-virus protection.

  • Eye Secure email uses the same security used by banks, MasterCard & VISA
  • 128-bit VeriSign SSL/TLS encryption ensures maximum security
  • Stay VIRUS FREE with included ICSA-Certified virus scanner
  • BLOCK SPAM 100% with user-configurable challenge/response system and advanced spam filter
  • Works with any web browser or standard email client. (Outlook, etc.)

EyeSecure
can work either over the Web or through your standard email client.
Many of our clients use both, using, for example, secure POP mail at
their main or "home" PC, and using secure Webmail when using a PC at
work or when traveling.

Through either
method, with EyeSecure you are using an RSA-powered SSL/TLS, the most
powerful and secure form of SSL available. At the connection point,
well before any login or password information is entered, you are
communicating over a secure channel.

For more information, please visit http://www.eye-secure.com

EyeConvert

admin March 7th, 2007

Now that refractive practices have begun to initiate marketing programs
how does a practice figure out which media method is working? In order
to track media and its effectiveness you must keep track of how each
patient has found your practice. EyeConvert is a really
simple web-based system that is customizable to monitor your specific
and current marketing efforts.

The system has an easy to use reporting function that can be initiated
on a weekely basis to determine if the phone was ringing due to a
partucular media type. In addition to tracking media the eyeconvert
assists with converting surgical leads. the comes comes stock with a
variety of critical information for patient follow up phone calls.

This system does require data entry 9on the side of the practice and it
is typically done by the refractive coordinator or staff member in
charge of these activities. Data entry is quick and the system is easy
to use.

Benefits:

• Evaluates media effectiveness
• Grants practice detailed patient follow up information
• Extensive reporting functions
• Effectively tracks leads
• Assists in conversion of patients.
• Easily modifiable for different applications
• Maximizes staff efficiency.
• Increases practice productivity.

Features:

• Custom reports
• Custom design
• Simple Web-Based architecture
• Accessable via any web connection
• Vision disorder tracking
• Flexible format allowing evolution overtime

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