10 Steps to Help Your Ophthalmology Practice Avoid SEO Malpractice
Jan05

10 Steps to Help Your Ophthalmology Practice Avoid SEO Malpractice

Search engine optimization has grown in Internet marketing importance over the last 5 years. Without a solid organic search engine optimization program practices simply miss hundreds of potential surgeries. If you are not where people are looking, you are simply not an option. It does not matter if you are targeting generation Y, generation X, or even baby boomers. They are all in need of your services and they all use the Internet by...

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Creating A Reputation Management Strategy and Handling Bad Reviews
Jun09

Creating A Reputation Management Strategy and Handling Bad Reviews

When a bad review hits your business hard you probably wish you had a plan of action in place instead of reacting. Why does a proactive vs. reactive model of reputation management pay off big time? If you are running a busy refractive ophthalmology practice whether you are a solo practitioner and a large multi-specialty comprehensive eye care facility you are going to get a bad review. How you deal with this review will determine how...

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