Ethics & Advertising

10 Steps to Help Your Ophthalmology Practice Avoid SEO Malpractice

Posted by on 5:46 pm in Ethics & Advertising, Featured, Front Page, Internet Marketing | 0 comments

10 Steps to Help Your Ophthalmology Practice Avoid SEO Malpractice

Search engine optimization has grown in Internet marketing importance over the last 5 years. Without a solid organic search engine optimization program practices simply miss hundreds of potential surgeries. If you are not where people are looking, you are simply not an option. It does not matter if you are targeting generation Y, generation X, or even baby boomers. They are all in need of your services and they all use the Internet by the millions. Over the last years many practices have successfully and unsuccessfully established their SEO...

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Creating A Reputation Management Strategy and Handling Bad Reviews

Posted by on 3:49 pm in Ethics & Advertising, Featured, Front Page | 0 comments

Creating A Reputation Management Strategy and Handling Bad Reviews

When a bad review hits your business hard you probably wish you had a plan of action in place instead of reacting. Why does a proactive vs. reactive model of reputation management pay off big time? If you are running a busy refractive ophthalmology practice whether you are a solo practitioner and a large multi-specialty comprehensive eye care facility you are going to get a bad review. How you deal with this review will determine how this affects your business. Doing absolutely nothing is a terrible approach that many groups seem ok with....

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Search Engine Optimization in LASIK Marketing: White Hat V. Black Hat SEO in Ophthalmology

Posted by on 6:53 pm in Ethics & Advertising, Internet Marketing | 0 comments

By Michael Dobkowski Choosing a credible SEO company in ophthalmology is critical to your life as a practice. The importance of this will continue to grow, as the Internet becomes the clear driver of refractive patient volume within marketing. Making a mistake on this level could land you a lawsuit or the act of getting black listed by the search engines. After several years of the ophthalmology web development companies (Ones present in industry shows) figuring out SEO, most of the legitimate companies have learned to practice white hat...

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