The Importance of Marketing Mix
When designing your marketing planning and patient acquisition strategy it is important to realize that although SEO is undeniably important, it is one aspect of your search marketing and that is one aspect of your traffic generation. The image below represents 3 main aspects of search marketing. All of these search modalities work and can be successful in the right circumstances.
If your LASIK practice is not using the Internet effectively you are missing out on opportunities to gain new patients. If your brand is not adequately represented online you can bet your competition is taking advantage. In a busy medical practice it is difficult to keep up with all the changes in new media marketing. As a surgeon, you need to be focused on surgery, and as an administrator you are focused on various tasks to make the practice run smoothly. It can be confusing to find someone to guide you in the appropriate direction with Internet marketing.
Search engine optimization has grown in Internet marketing importance over the last 5 years. Without a solid organic search engine optimization program practices simply miss hundreds of potential surgeries. If you are not where people are looking, you are simply not an option. It does not matter if you are targeting generation Y, generation X, or even baby boomers. They are all in need of your services and they all use the Internet by the millions. Over the last years many practices have successfully and unsuccessfully established their SEO...read more
You’re probably sitting there wondering what a 24 year old millennial can tell you about internet marketing and advanced strategy to help you capture your audience online. Don’t worry. I understand your doubts. However, I have been internet marketing since I was 14 without even knowing it by building my first website for my lawn mowing business. Once I got older, I realized what I was doing and found I had a passion for internet marketing. By 17 I was handling all the marketing for a restaurant, which I have established a very strong and...read more
Lasik Price and Lasik Pricing Related Problems Over the past ten years LASIK has become a very common form of laser vision correction. Millions of people have had successful LASIK eye surgery. More than 1 million Americans will most likely undergo LASIK surgery this year, and the majority will get improved vision. This relatively safe procedure can be very effective when provided by an experienced LASIK surgeon. With the success of this procedure has also come attempts to create the southwest airlines business model for LASIK. Although these...read more
Aligning Responsibilities and Expectations in An Increasingly Competitive SEO World By Onur Birsen, CPA, MBA When is the search engine optimizer responsible for failure and when is it the client’s fault? Can clear lines be drawn between the borders of responsibility and when is the equation right for success? In this article, I attempt to provide some insight into these critical questions by making an analogy to a simple expression commonly used in basketball called a ”triple double”. A triple-double is defined as an individual performance in...read more
Written by Onur Birsen Due to the fact that search engine optimization is such a complex field, understanding what it takes to make it to the top of the search engine results can be extremely challenging. Getting lost in the countless details of search engine optimization is easy and common. In this short article, I attempt to provide a bird’s eye view of the organic SEO process with the ultimate goal of making it easier to understand for the average person with no programming knowledge. In my opinion, the easiest way to understand search...read more
Understanding The Importance of Building Your Base in LASIK marketing! by Michael Dobkowski In today’s competitive refractive surgery marketplace it is time to clearly understand and implement an Internet marketing strategy that will bring your practice into the future. If this is not done your business will suffer. Working from the assumption that organic search engine optimization and pay per click advertising on search engines will undoubtedly bring practices the most potential patients from any marketing medium it is easy to see why...read more
See Your Pathways! Glacial Multimedia provides Internet solutions for businesses wishing to enhance their position via the web. We develop web sites ranging from promotional to e-commerce based to database driven. Complete design solutions Custom developed hosting solutions Internet promotional strategies Our Main Website Development Models Include: Standard HTML websites Flash websites Hybrid Flash/HTML websites E-Commerce websites Glacial Multimedia uses PHP (a programming language, which allows a web site to communicate with databases),...read more
By Michael Dobkowski Choosing a credible SEO company in ophthalmology is critical to your life as a practice. The importance of this will continue to grow, as the Internet becomes the clear driver of refractive patient volume within marketing. Making a mistake on this level could land you a lawsuit or the act of getting black listed by the search engines. After several years of the ophthalmology web development companies (Ones present in industry shows) figuring out SEO, most of the legitimate companies have learned to practice white hat...read more