Pathways For Acquiring Patients: Creating Diversity in Lasik Marketing

By Michael Dobkowski As someone heavily engaged in refractive marketing I was disheartened to realize that marketing does not drive most practice leads in the case of comprehensive practices. From a purely speculative point of view I came to realize that the three main drivers of refractive surgery volume are 1. co-management relationships, 2. Patient referrals/word of mouth and 3. Search Engine Optimization. I have concluded this...

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Internet to gain from TV ad share decline

Understanding The Importance of Building Your Base in LASIK marketing! by Michael Dobkowski In today’s competitive refractive surgery marketplace it is time to clearly understand and implement an Internet marketing strategy that will bring your practice into the future. If this is not done your business will suffer. Working from the assumption that organic search engine optimization and pay per click advertising on search...

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Website Design

See Your Pathways! Glacial Multimedia provides Internet solutions for businesses wishing to enhance their position via the web. We develop web sites ranging from promotional to e-commerce based to database driven. Complete design solutions Custom developed hosting solutions Internet promotional strategies Our Main Website Development Models Include: Standard HTML websites Flash websites Hybrid Flash/HTML websites E-Commerce websites...

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E-mail Marketing

Cost-Effective Communication Solutions Email campaigns are a great tool for the refractive practice to stay in touch with its patient base and additionally remind potential candidates of developments at practice level. In order to spread the word regarding the latest technologies or to simply inform patients of recent news at the practice the eyemail system can be your cost-effective messenger. This program is specific to the needs of...

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Hosting & E-mail

Setting Your New Media Launching Platform! Utilize the Interactive Refractive hosting platform and set a platform for the future! When you choose to have your site hosted, make sure you choose a company with the experience, reliability, and support that you deserve: Interactive Refractive is here to make your web hosting as simple, affordable and as painless as possible. Fast, secure servers State-of-the-art control panel Centers...

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